Just booked something online, got a confirmation email. In the top-right corner was a link just saying "insurance upsell". I had to go and look up what it meant.

Now of course we're used to having to decline multiple unnecessary add-ons like "extended warranty" and "cancellation insurance" but they don't normally come across quite so bluntly. I suspect there was some formatting in the email that got lost along the way, exposing their marketing speak. It felt like when a web page script goes wrong and exposes the code instead of the content.


This post was originally on LiveJournal.